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5 Indicators It's Time to Update Your Retail Store's Interior
Should you change your retail store's interior? This is a big decision for store owners and managers due to the cost and business interruption involved. But it can be an important step in keeping your store relevant, safe, and productive. To help you decide if now is the time for a retail store update, here are a few indicators to look for.
1. The Interior Looks a Little Shabby
Faded, chipped, or peeling paint and worn floors can make a big impact on customers' perceptions of your business. They may feel that your store looks like it's not financially successful, that it's not clean and taken care of, or that your management and staff just don't care. This is very dangerous for retail environments, especially if you can't afford to offer all the amenities that modern customers want.
2. Your Competition Has Updated
A store that doesn't keep up with the times will fall victim to competitors that do. If a store's bad lighting and cramped interiors make browsing less comfortable, people will gravitate toward other stores that offer a more enjoyable experience. If they must wait in lines because you have few cashiers, insufficient dressing rooms, or small aisles, they will go somewhere with a better layout.
Competition doesn't just include stores that sell the same things. Look around the neighborhood to see how other retail and dining establishments present themselves. Does your store experience fit in or exceed these? Or is it falling behind by local standards?
3. Store Inventory Has Changed
How well do your products fit into the current store layout and fixtures? Have you reworked your displays because newer items aren't well accommodated by the existing fixtures? Is there dead space or cramped sections due to a mismatch between goods and displays?
For instance, many businesses altered their product lines and moved to more online sales during the COVID-19 pandemic. This may mean you need more inventory storage and less display space up front. Or you may offer completely different products now. If you didn't have the funds for or access to make big renovations then, it's time to get caught up.
4. Your Business Needs a Fresh Start
Not every interior update must come from a practical need. Perhaps your store has weathered a rough year or two during the pandemic. Maybe your customers have, too. Or the company could have experienced personal challenges like a change in management, a natural disaster, or difficult local conditions.
Getting through any of these obstacles could be the perfect time to make a visual change as a symbolic move and start a new chapter in the life of your establishment.
5. Your Branding Needs Strengthening
How does the branding in the store match up with your current branding? Branding - the overall messaging that identifies your company, your store, your products, your personality, and your values - is often weak for new businesses who aren't sure yet who they are. But over the years, your brand should build into a strong and coherent message. And that should be clear in the store's appearance and layout.
Look around your store to see how each element adds to and conveys the brand. Do color palettes and fonts match the current brand design? Does the layout emphasize your more important products and what's important to you? Does the store provide the experience you want customers to have with your company? If not, find ways to make it more consistent with how you want to be identified.
If your retail store could use help in any of these areas, now is the time to get started. Trend can help. We provide a wide array of services to help any store update its interior (or exterior), either extensively or on a limited basis. Call today to make an appointment and assess all the options available to you for results that will benefit your business for years.
Depend on Trend Building Services for your Commercial Painting, Commercial Remodeling, Commercial Cleaning or Commercial Roof Coating needs in Schaumburg, Elk Grove Village, Palatine, Roselle, Itasca, Hoffman Estates, Arlington Heights, Chicago or any Chicago Suburb. Call Trend today to schedule your Free Estimate.
