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When Should You Consider Repainting Your Apartment Complex?

Admin • Mar 30, 2020
Apartment Complex — Schaumburg, IL — Trend
Apartment complex owners and property managers inevitably face many decisions regarding when and how to improve various aspects of their properties. Interior and exterior paint both play important roles in protecting underlying surfaces, attracting new residents, and retaining current residents. Sooner or later, you must schedule any necessary painting or repainting necessary to continue enjoying these benefits.

Since an apartment painting project can involve multiple buildings as well as considerable time and effort, it pays to schedule such projects as strategically and intelligently as possible. Here are some circumstances that may urge you to go ahead with your painting or repainting plans.

When Competing Complexes Steal the Spotlight

Apartment complexes compete for the eyes of apartment shoppers through curb appeal. Prospective residents who don't know the neighborhood well may drive right past a faded, unassuming-looking apartment complex in favor of the eye-popping one next door. Even if your building once stood out for its bright colors, sunlight, rain, and other unavoidable conditions may have faded it.

While the occasional power wash may help brighten your paint job somewhat simply by removing top layers of dirt, the paint job itself may lose its color and protective qualities within two to eight years, depending on the severity of environmental conditions and the surface material beneath the paint. You may need a dramatic repaint to draw renters' attention back toward your property.

Even a brightly colored building can't compete with other apartment properties when it also sports unpleasant details such as peeling trim paint or rust spots on gutters. If the properties surrounding your own look cleaner, neater, and newer, they may siphon off many of your prospective residents. Touching up small imperfects can go a long way toward leveling the playing field.

When competing apartment complexes boast their units feature upgraded counters, new flooring, or the latest in fiber-optic Internet connectivity, your complex may look antiquated by comparison. Even if you can't offer all the new features advertised by your competitors, however, you can still give your units a more modern look by applying fresh paint inside and out.

When You Decide to Attract a Different Demographic

A fresh paint job not only offers an opportunity to rejuvenate your apartment complex; it also opens up new options for selecting paint schemes that will attract a specific type of resident. A change of color scheme could prove especially useful if your management has decided to court a different target market, or a more specific target market, going forward.

Color psychology can play an important role in choosing color schemes that appeal to specific demographics. If you want to attract an older crowd that you once did, for instance, you should know that blues and greens hold more appeal for this demographic than oranges, yellows, or reds. By contrast, the bolder, richer warm tones may excite and energize younger apartment seekers.

People often associate specific colors or visual themes with different regions of the country. In New Mexico, for example, turquoise and earth tones tend to feature prominently on residential and commercial structures. While long-time residents may no longer react to these regional choices, newcomers to your area may love the notion of embracing their relocation as fully as possible.

When You Schedule Major Renovations

Any apartment complex will require periodic renovations to help maintain structural integrity, curb appeal, safety, efficiency, and resident satisfaction. If you have to repair trim, replace siding, rebuild laundry rooms, or construct additional exterior features, you will almost certainly need to paint or repaint these structures. Take it a sensible moment to do a total repaint of the complex if desired.

Repainting an apartment complex's interior serves as another form of renovation. You can expect an apartment's interior paint to last up to 10 years, although normal wear and tear may make it look unappealing long before that point. To keep your units looking bright and fresh for apartment shoppers, consider repainting every three to five years as a general preventative maintenance measure.

When your apartment complex needs painting, contact our team at Trend Building Services. We can evaluate your property, make suggestions, and give you a quote for any necessary work. 

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